Lead Sponsors

Affinity is a modern CRM designed for relationship-driven investing. For private equity firms competing for proprietary deal flow, it’s the solution that automatically captures every email and calendar interaction, maps your network to target companies, and shows which team members have existing relationships with decision-makers. Affinity’s intuitive design enables teams to adopt it from day one—achieving deployment in days and adoption rates legacy platforms never reach. This gives you access to opportunities before they reach auction—without digging through inboxes or paying intermediary fees for introductions your team can already make.