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Interactive Working Group 02 (for operating partners only) — Driving topline revenue: end-to-end customer experience to optimize marketing, sales and customer success
This session designed solely for operating partners will allow the audience to join an interactive discussion with designated facilitators.
- What it really means to have a shared methodology and common language across Marketing, Sales, and Customer Success
- Identifying and using the right technology to improve sales & marketing efficiency and serve customers more effectively
- What are the biggest challenges and opportunities for operating partners when working with CMOs and CROs
- Customer experience: how to optimize customer experience management and master the customer journey
- Measurement and analytics: how are you tracking your marketing performance and the effectiveness of marketing spend?
- Beyond the theory: operating partners share firsthand transformation stories to drive topline growth and scale your business
Olli Coupe, Managing Director, Adobe Private Capital
Drew Kiran, Practice Director - Go To Market, K1 Investment Management
