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Track 02 The future of AI-powered digital marketing and customer experience: what you need to know
- How is AI collapsing the customer experience testing cycle from weeks to hours — and what does that mean for the economics of continuous customer research across a portfolio?
- Where are synthetic audiences and AI-powered pre-testing delivering real results, and where do you still need humans in the loop?
- What's working in AI-powered go-to-market and digital marketing today, and what's still more hype than results?
- How are the best portfolio companies turning AI into permanent customer experience and digital marketing infrastructure, not a one-time pilot?
