Interactive Working Group 02 (for operating partners only) | Brand as a value creation lever — what operating partners are missing post-close

October 20, 2026

• A strong brand strategy accelerates commercial outcomes, supports premium positioning, improves talent acquisition, and contributes to stronger multiples at exit

• How to reposition your brand for growth and build identities that drive real business results

• Evaluating brand health as part of the value creation plan, and identifying where value is being left on the table