Brooke Newbury

Brooke Newbury is Vice President, Digital at Digital Fuel Capital. She leads digital product, technology, AI, and digital experience across the portfolio, while acting as the operating lead for some of the portfolio. She works with portfolio company management teams to set growth priorities and build teams.

Brooke is the firm’s AI lead, shepherding AI adoption and building a repeatable framework for value creation and security. Her approach combines technical implementation, automations and tooling with workflow redesign and change management, building AI transformation playbooks that emphasize sustained adoption and measurable commercial impact.

Before joining Digital Fuel Capital in 2020, Brooke led product and technology at Keurig.com and Rugs USA and held roles at CVS spanning digital health, innovation, and internal technology. Earlier, she founded Goodair Marketing, a digital marketing and technology agency.

Company Profile

Digital Fuel Capital is a Boston-based investment firm focused on middle-market eCommerce and technology businesses serving consumers and business customers. Founded in 2012, the firm combines capital with dedicated in-house operating resources to help portfolio companies grow.

Digital Fuel works alongside management teams on commercial strategy, digital marketing, product and technology, and organizational development. Its approach draws on customer insight and disciplined experimentation to improve acquisition, conversion and retention, while building the capabilities needed for long-term growth. Portfolio companies benefit from shared tools, specialist expertise and collaboration across the firm’s network.