Kirk Goodman is the Head of Portfolio Go-To-Market for AEA Investors’ Elevate team. In his role, he collaborates with AEA Elevate portfolio companies seeking to accelerate commercial growth.

Prior to AEA, Kirk spent over a decade in senior operating roles at tech-enabled healthcare, business services, and consumer companies, where he built and scaled enterprise go-to-market functions. He brings deep, hands-on experience in sales and go-to-market, having built and run revenue engines and sales teams at companies such as Kinsa, Virta, Wheel, and RadiantGraph. Kirk began his career at the Boston Consulting Group, advising clients across the healthcare, technology, industrial, and consumer sectors on growth strategy and sales operations.

Kirk holds a Master of Engineering and a Bachelor of Engineering from the University of Michigan (Go Blue!)

Company Bio:

The AEA Elevate team partners with professional services businesses to drive transformation through technology and AI. As thematic investors, they identify and invest in companies aligned with emerging industry and consumer trends across sectors such as healthcare, advisory, marketing, technology, and finance. They offer flexible capital, collaborating with management and shareholders to structure investments that support growth, whether as minority or majority stakeholders. AEA Elevate prioritizes customer-centric businesses, working with entrepreneurs to deliver strong value while leveraging their own operational and investment expertise to accelerate growth. Their approach is data-driven, focusing on metrics like Customer IRR (the return on customer acquisition spend) to evaluate performance and optimize outcomes in partnership with their portfolio companies.