Speakers

Jill Ju is the Founder and CEO of True North Management, a fast-growing flexible living platform with seven assets across London, in locations including Bank, Holborn and Wimbledon. Fully integrated from investment and development through to operations and backed by one of Europe’s leading institutional real estate investors, the platform is on track to exceed £1bn AUM.

Jill’s business background spans investment management and leadership. She previously held the position of Chief Investment Officer at The Collective, where she co-created the pioneering COLIV fund. Prior to that, she was Investment Director at Greystar, overseeing a £2bn+ student housing portfolio while spearheading investor relations and the company’s expansion strategy in Asia.

Jill holds a Bachelor of Economics from Peking University and an MBA from Harvard Business School. She has been recognised by publications including Forbes, Property Week, and IPE Real Assets as one of the most influential industry voices, known for coupling strategic vision with proven execution.

True North Management

True North Management is a specialist flexible living investment and operating platform, vertically integrated from investment and development through to operations and anchored by Swiss Life Asset Managers.

By combining institutional capital with specialist development and operational expertise, True North provides disciplined access to London's structurally undersupplied flexible living sector through a delivery-led platform designed for long-term performance. We deliver resilient returns while creating places in which people flourish, redefining modern living through innovation, sustainability and community-led spaces, and establishing flexible living as institutional-quality housing infrastructure for the future.