)
)
Fern Kerr
Independent advisor
Fern Kerr likes building things from scratch. A former PwC tax advisor, she spent her years at HSBC taking the Islamic funds range from a blank page to $10bn in assets and helping grow the ETF business past $100bn, finding the way through tax, regulation and structure to make it all work. She has a gift for turning complexity into a clear path, and then building the business around it. She also founded HSBC’s first London Toastmasters club, growing it from seven members to 30 in its first year. Fern is now exploring her next build, and brings curiosity, energy and a good question or two to the panel.